01/12/2010

Any business which would want to be successful have to consider seven ps
· Product
· Price
· Promotion
· Place
· People
· Process
· Physical evidence
12 Jan 2010 15:13:05

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ebitnow.com

OK...PRINT!

Posted by: ebitnow.com | 01/14/2010 at 12:14 PM

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INTRODUCTION: FIRST DIRECT is a division of the HSBC Bank. It provides a range of banking services, offering customers products such as current accounts, credit cards, savings accounts, insurance and loans. What is different is that first direct does not have a branch network. Customers access services over the internet or by telephone or through mobile phone banking services and text messaging. first direct has been providing online banking services for almost 20 years. It now has more than 3,000 employees and 1.1 million customers. Over 80% of transactions use the online channel. For customers that wish to contact the...
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Product: product is anything that would make a customer happy and satisfied Product excides the features and includes benefits of the particular one, it also includes how it’s packaged, the style of the product like way it looks like and other further extras stuff such as guarantees and warranties. Products are designed to match the needs of the customer or cuonsumer. · Features · Optional Services · Product Quality · Staff Quality · Style · Brand Name · Packaging · Parking · Scenic Beauty · Guarantees product is the most important factors in 4ps for any business to run sucessfully,...

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