E-Marketing: is the management process through the use of electronic communications technology. It uses the internet for marketing a brand. E- Marketing is one of the easiest ways to set business and be very well known. This is online shopping or online retailing; it’s an easy and fastest way which saves the consumer’s time for searching the product on the high street.
Branding: Branding consist of a set of activities undertaken by the seller of a product or service whose objectives are comprised in three parts: 1. improve its alleged value;
2. Unite certain attributes or merits with it in the minds of customers
3. raise the depth and breadth of general customer awareness (mindshare) about it
E-Marketing plays a very vital role in first direct its basicaly the key to the business, first direct is the only bank to have ever done their business only in telephone and their website so it directly links to e-marketing and this has proved to be very succesful as well because customer might hate to go on high street or their banks to enquire complains or draft their money in and out they want to take more use through electronics means of communicating, first direct have well thought of this idea because nowadys most of people have either telephone or internet in their home so to take this chance first direct planned to make customer life more easier by doing online banking,selling their products through internet their website and telephone where they can check their amount of credit they have remaining how much their spending and talk to people on phone and cash in their amount of money they want to put in their cards or also look into their products such as morages rates,loans, insurance etc.they also do other from of e-marketing than only banking such as they have things suchLittle Black Book
Interactive
Social Media Newsroom
Talking Point
Branding: Branding consist of a set of activities undertaken by the seller of a product or service whose objectives are comprised in three parts: 1. improve its alleged value;
2. Unite certain attributes or merits with it in the minds of customers
3. raise the depth and breadth of general customer awareness (mindshare) about it
E-Marketing plays a very vital role in first direct its basicaly the key to the business, first direct is the only bank to have ever done their business only in telephone and their website so it directly links to e-marketing and this has proved to be very succesful as well because customer might hate to go on high street or their banks to enquire complains or draft their money in and out they want to take more use through electronics means of communicating, first direct have well thought of this idea because nowadys most of people have either telephone or internet in their home so to take this chance first direct planned to make customer life more easier by doing online banking,selling their products through internet their website and telephone where they can check their amount of credit they have remaining how much their spending and talk to people on phone and cash in their amount of money they want to put in their cards or also look into their products such as morages rates,loans, insurance etc.they also do other from of e-marketing than only banking such as they have things such
this is all where customer can have a chat or discuss their problem privately or publicly which might not be only about banking.
How does FD do e-marketing? How do they promote themselves electronically? A few egs will finish this off!
Posted by: ebitnow.com | 01/14/2010 at 12:16 PM
PRINT!
Posted by: ebitnow.com | 01/14/2010 at 01:30 PM