01/12/2010

internal research
internal reseach is research that is carried out within the organisation. it looks at the past data and new data collected by the orgabnisation is itself which is more accurate, easy and reliable to follow.
whereas external reseach
external research is a reseach which is carried out by some one outside of the organisation which is more expensive to collect and even harder to generate.
12 Jan 2010 14:48:21

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ebitnow.com

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Posted by: ebitnow.com | 01/14/2010 at 12:18 PM

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primary research is a first hand research which is new information and is collected for particular purpose. it can be done by using means such as surverys, questinaresetc usually it is more time-consuming and expensive to collect. secondary research is research which is already collected it can be a overveiw of primary research data. it can be collected through the use of internet,books, newpapers etc and it is usually chepa and unreliable.
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Market research Uses and Limitations market research could be used for a number of purposes such as to identify market trends knowing what problems are in the market or what are succesful part of it. identify market segment knwoing what each groups such as old young customer interest what they are looking. identify competition what other market such as sainsbury,asda doing what are their usp and how can they improve their to make a better one. identify opportunities/gap in the marget seeing the what chances can be filled up whihc are missing in the business like replacing an old product...

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