P5
Market segmentation: is separating a market into separate groups of potential customers who share common characteristics and interests and who are likely to be attracted to particular products or services. Market segmentation is also separating the customers into different groups, and sometimes can split up into different age groups because different age customers are interested in different things from the business. Segmentation allows you to have different customers in different groups.
first direct do segment some of their customer in some areas such as the age of the customer and through the income that customer earns, age and where they are living in uk this might matter for first direct because every group of customer have their own interest young ones might prefer things such as low morgages and olderly ones might prefer things such as high penison to take a hold of this oppurtunity first direct segemet the customer into different groups they give things such as lower morgage rates to younger customer to keep them more satisfied. they also segment their customer into the amount of income they earn and give out and advice them to take on the special products such as savings account insurance etc this mightalso persuade the other avaliable customer to join them and they take a hold on the olderly ones as well by giving them pension loans etc. this segmenting might earn first direct more customer and later probably earn more profit.
Market segmentation: is separating a market into separate groups of potential customers who share common characteristics and interests and who are likely to be attracted to particular products or services. Market segmentation is also separating the customers into different groups, and sometimes can split up into different age groups because different age customers are interested in different things from the business. Segmentation allows you to have different customers in different groups.
first direct do segment some of their customer in some areas such as the age of the customer and through the income that customer earns, age and where they are living in uk this might matter for first direct because every group of customer have their own interest young ones might prefer things such as low morgages and olderly ones might prefer things such as high penison to take a hold of this oppurtunity first direct segemet the customer into different groups they give things such as lower morgage rates to younger customer to keep them more satisfied. they also segment their customer into the amount of income they earn and give out and advice them to take on the special products such as savings account insurance etc this mightalso persuade the other avaliable customer to join them and they take a hold on the olderly ones as well by giving them pension loans etc. this segmenting might earn first direct more customer and later probably earn more profit.
Also by Geography, types of products and income?
Posted by: ebitnow.com | 01/14/2010 at 12:17 PM
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Posted by: ebitnow.com | 01/14/2010 at 01:15 PM