People: people are quite important factors as well because they are the one who delivers services, promotes and sells products; good service quality of an employee is a skill of customer services. Customer service is a vital factor for modern day business to promote their business and expand profit because Customers are likely to be more loyal to business which provide them with good service if the business and its employees have good relationships then they can work together and help themselves a lot they can get more customer and expand their business, earn the amount of profit.

people plays a key factor in first direct for the business to run properly, like i said in the top customer service plays a really vital role for the business first direct have to manage every stuff through telephone and internet, the people(employee) talking with people have to tackle customer problems,complaints and have to well deal withh them, they are also more friendly,easygoing and understanding,positive in phone,email etc they make customer more aware of what the business could offer more to them, what is business later planning to do this will make the first direct customer more happy thus having good relong relations with customer and even attracting other customers who are more likey to be interested in business. they ahve won many big awards for having a good customer service.
cool brand awards 2009.
dadi postcast awards 2008
cool brand awards 2007
best internet banking awwards 2006

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