Place: place is as important as any other factor mentioned it plays a very vital role in running their business properly and is also a very important factor in marketing mix. place is about considering where and to whom you sell your product must also including who your target audiences are and which niche of the market you are aiming for. The quality of the product will help determine who your target audience is and where you should place your product. There are many different ways in which you could distribute your product and the right placement is the key to this criteria.
· Location
· Frequency of Service
· Transportation
· Distributors
· Inventory
Place is an important factor for business such as first direct beacuse first direct is the one and only banking business to have ever done their buying and selling service to the customer in places such as online internet(their website),telephone banking. this is their USP point for the business.first direct is only registrered and used for people living in britain they can provide the serive to their customer through means such as telephone and their website, first direct doesnt really have a place to sell their product to customer thorugh the same means of telephone and internet, first direct is privately owned by leading global bank HSBC and First Direct has headquarters in Leeds, West Yorkshire, England. the picture pasted below is where first direct have setup their offical business centre where customer and people who are willing to join the venture can do theoir enquires,problems and get some new information about the business.

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