Product: product is anything that would make a customer happy and satisfied Product excides the features and includes benefits of the particular one, it also includes how it’s packaged, the style of the product like way it looks like and other further extras stuff such as guarantees and warranties. Products are designed to match the needs of the customer or cuonsumer.
· Features
· Optional Services
· Product Quality
· Staff Quality
· Style
· Brand Name
· Packaging
· Parking
· Scenic Beauty
· Guarantees
product is the most important factors in 4ps for any business to run sucessfully, similerly for the first direct it is the same thing because for first direct product is their bank cards and service such as credit/debit cards, cashpoint card also mentioning the special travel insurance,loans, savings account, investment into the business,morgage tax that they offer, they want to get out as many as cards as possible to the customer so that they will be more frequent usage of their bank cards,first direct has a strong brand name to it, its simple and its more easier for the customer to understand first direct might make their cards even more appealing to the customer by adding style to it like the colour of the card, they might add stuff into it like the warranty of the product like how like it can be used up to and there have good features in their product such as saving account, bonus savings account mobile internet banking etc the prouct service quality is really high in first direct as well as being run by the global leading bank company HSBC , their website itself looks very appealing in black and white colour and they have won several awards for their quality itself. the guarantees,staffquality,packing,parking,scenic beauty is really irrelvant to the business because it is a bank business its only offers cards and there nothing else physical that it can sell to the customer.

the list of product first directed has offered is mentioioned on the top part of their website in tabs.

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