Promotion: promotion is the way on getting the product to the market and communicating it with the customer it factor will include how it is described and represented to the public. Promotion is very important factor for a business when they are selling any kind of product. Promotion is about making public or the customer aware of when they are launching the product because without any awareness the public wouldn’t get the chance to review the product thus the business cannot make enough profit without advertising it. There are many ways of available such as media to gain public attention such as newspapers, television, radio, trade shows and the Internet, magazines, newspapers and leaflets. One of the most important aspects of promotion is to make the customers think they need your products you should convince them through advertisement to buy your product.
· Publicity
· Sales Promotion
· Personal Selling
· Advertising
· Mailing List
Promotion is an important factor in business such as first direct wants more customer coming into their business, they do this by advertising themself in public places where more people can get a veiw of what they are like and can convience themself into the business. the places where they can advertise themself could be through their website and internet first direct can do sales promotion by conviencing customer to come into their business by offering more special offer such as giving them £100 pound free if they join their business, first direct doesnt really do personal selling because they do not take an interst in particular single customer itself, fisrt can also do other form of promotion such as using mailing list, they provide consumer with emails,mails where they have information about them which is another form of advertising

this is a popular form of first direct advertising they have mixed colour of black and white which inovates the customerin joining the first direct. this is a gd example of promotion.

first direct can also promote themself through the use of their online shopping and the special offer which they give out to attract more customer a gd example would be that anyone willing to join the bank would get an extra credit of £100 and they also their offer speical morgage tax, credit cards and saving accounts in the business.

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